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Month: August 2005

Switch campaign updated

Looks like Apple has updated their [Switch campaign]( Now *that’s* more like it. I’ve been “advising” the neighbor on what computer to buy their son who’s heading off for college — his first volley was “Look, here’s a Dell for only $299!” — and this is the sort of information I’d like to have handy.

In fact, if Apple’s serious about restarting the campaign, they ought to be printing this up as a brochure to distribute at Best Buy (next to the Mac minis), CompUSA, etc. They should also have a version ready to go as a multi-page ad insert for glossy magazine and Sunday supplements.

And most importantly, they should have one of those MTV-style TV ads that shows beautiful happy people plugging their iPods and their digital cameras and their camcorders into Macs — each bringing up the appropriate application — and ending with the Apple logo and the URL Put it in heavy rotation starting this fall; get people fired up for it by Christmas.

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