Press "Enter" to skip to content

I have a bad feeling about this

Sometime when I wasn’t looking Apple posted the WWDC session schedule. I hope I’m wrong, but already I see the potential for some serious problems.

WWDC does not seem to have a big reputation for being well-run. I can’t speak to this personally with any great authority; I’ve only attended one previous conference, in 2006. I didn’t really know what to expect, and I was excited just to be there, but even still there were a few issues I noticed. That year the sessions on the newly-announced Objective-C 2.0 and garbage collection were scheduled in a room that clearly was too small for the amount of interest. I saw there was a problem and decided to bypass the sessions, even though I was interested, figuring I could read up on the material later.

Meanwhile, the session on application code signing had been put in Presidio, the largest room — which I interpreted as a sign of the importance of the topic to Apple — but there were well fewer than a hundred people there. So Apple’s track record on predicting attendance is suspect at best.

Now this year they’ve sold out the conference, so we know it’s going to be crowded, and we know many if not most of those people are there for the iPhone. Apple seems to have booked Presidio exclusively with the key iPhone sessions, which is wise, but I fear it won’t be enough. I imagine four or five hundred people lining up early Tuesday morning, parking themselves in Presidio, and staying there for three and a half days. People who try to come for a later session are going to be annoyed if they can’t get in — but if Apple tries to clear the room after each session, people will get really angry.

[In 2006 they apparently ended up “repeating” a few of the overcrowded sessions by replaying them on a video projector one evening. I didn’t go; if I remember correctly, that was Wednesday, the night of the Apple Design Awards and Stump the Experts, and I didn’t want to miss those. This time around I’d probably pass them up, though. For one thing, the former DTS engineer with whom I saw Stump the Experts, and who made it twice as much fun by filling in the back story for me, is probably not attending this year.]

As a would-be independent developer with interests in both desktop and iPhone software, I’m anxious about the scheduling. On the one hand, if the iPhone session fill up I can usually find other sessions of interest to me. On the other hand, the trip out to San Francisco from the East Coast is a big deal in both time and money, and it’s not clear when I’ll be able to do it again, so I’d like to take advantage of the iPhone sessions as much as possible, since they’re clearly of more immediate value. (After all, I’ve got my Hillegas third edition right here already.)

At least if I keep myself on Eastern Time I can show up early every morning and get in line. I’ll miss the evening socializing, but I’m pretty introverted and don’t know anyone in SF, so that’s not much of a loss for me.

I sure hope this works out…

Comments are closed.