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Little details mean a lot

I’ve just filed my 2007 taxes using the much-maligned TurboTax. (I filed my 2005 taxes this past January, so I’m doing much better this year.)

TurboTax for the Mac appears to have been completely rewritten with an eye towards satisfying the Mac customer, which is a refreshing change for Intuit. (It will be interesting to see how their Financial Life product looks this fall.)

As a good example of leveraging the foundations of Mac OS X to provide specific functionality for the customer: I was pleasantly surprised to be given these choices for saving my return after filing:

  1. “Print returns” (I routinely “print” to PDF, but Mac OS X already makes this easy);
  2. “Backup to .Mac”: this puts a copy of my TurboTax data file, as well as a PDF with my return and all supporting worksheets, into a folder (Documents/TurboTax/2007) on my .Mac disk;
  3. “Burn to CD”: this uses the standard disc burning interface to put a copy of my data file as well as the TurboTax application (fully updated, as far as I can tell) onto a CD. Brilliant. (I can’t tell you how much time I wasted looking for the 2005 software. The fact that it wouldn’t run under Leopard once I found it is another issue entirely…)

These are the little details that Mac users expect in their software (otherwise they wouldn’t have bought a Mac), and companies that pay attention to things like this should be able thrive in the Mac marketplace. Granted, Intuit’s reputation on the Mac is in tatters (and deservedly so), but I’m much more inclined to check out Financial Life now than I was before.