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Nonsense up with which I shall not put

I understand that some media companies feel the need to monetize their value propositions (to misquote the inestimable Merlin Mann), but isn’t this taking things a bit far?

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Yes, that’s right: after exactly one sentence of the story, a full-column ad (about three column-inches high). Not shown: the banner ad that, combined with the video box, pushes the first sentence of the story a good six inches below the top of the page (if I wasn’t using a 24-inch Cinema Display, in fact, I’d probably have to scroll down to see it); or the vertical banner add down the side of the page.

We wouldn’t put up with this in a print magazine; why should we have to do it in a web magazine?