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Get a Mac

Random thoughts on Apple’s new [“Get a Mac”]( campaign:

* The name itself is significant: not “Switch” but “Get a Mac” — i.e. you can have both.
* The [TV ads]( are funny and make their points without being smug. (I particularly like “Network”, the one with the “new digital camera from Japan”.) But then I’m closer to the fanboi end of the spectrum to start with.
* I’m not so sure about the Mac being a scruffy twenty-something — I guess they’re going for street cred, or whatever the kids say today. Perhaps they’re going for the all-important [“Ed”]( demographic (of which my wife would be a key member) as the [actor]( is the one who played the geek wanna-not-be Warren Cheswick.
* I’m sure people are worried about challenging the bad guys by claiming superiority on the [virus]( front. So far they seem to be walking a careful line and not claiming Macs are virus-free or “bulletproof”. (Oh, and this line: “In order for software to significantly modify Mac OS X, you have to type in your password. You’re the decider.” Priceless.)
* #1 on the list of reasons to get a Mac: “It just works.” Amen. (I wish “design” weren’t quite so high, though.)
* I also like the list refuting reasons not to buy a Mac. One notable omission: “Macs aren’t more expensive” (for what you get); it would be tough to make this case in a few sentences (and tougher still with Dell desperately slashing prices…).

On the whole, it’s good to see Apple making some noise. Now if they can just get the new Intel-based iBook replacements out (before the education buying season)…